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About us
How we work with clients
RBC BlueBay Asset Management represents RBC Global Asset Management outside of North America.
We're an active asset manager across equities, fixed income and alternatives.
In a world where markets are more complex and fast-changing than ever, your outcomes depend on partners who continuously learn what works and have the conviction to pursue it. As such, we are committed to making a positive difference for you by optimising your outcomes through long-term active investment.
We test, learn, and adapt our approach – whether through disciplined conviction or navigating change – working with you to customise solutions when your needs demand it.
You will work with teams who stay curious about where markets are heading and what that means for your goals. Expect transparency, direct access, and the agility to adjust as your needs change.
Ideas happen here.
“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."
Erich Gerth
Chief Executive Officer
Our locations
Our business has a global perspective, with local presence in our key markets. RBC BlueBay has investment teams in the UK, the US, Japan and Hong Kong, and partners with clients across Europe, Asia and the Middle East through 12 regional offices.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.
Latest insights
A great week for Japan's LDP, an awful one for UK's Labour
Japanese PM Takaichi secured a landslide victory this week, while in the UK, PM Starmer is damaged from recent political events.
Dollars and Sense
In our ‘Dollars and Sense’ podcast episode, Polina Kurdyavko, Head of EMD, discusses markets, politics, and economic trends in the EM universe.
AI Data Center Boom
Record AI capex debt supply may test markets in 2026, but high-quality issuers, growing AI adoption, and inelastic demand provide support.
LatAm: political shifts and corporate resilience
Political uncertainty is the dominant theme in Brazil and Chile, with elections upcoming. Following a recent trip, we share insights from the ground.
Emerging market debt: many sides to the story
We highlight key themes in EMD this year, increasing geopolitical fragmentation, and investment opportunities in countries and sectors.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
Purpose & vision
Our business is built on a culture of collaboration and consistently delivering excellence.
