Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our inclusive, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

Our values

We hold ourselves to the highest standards to maintain and build trust. That means being respectful, transparent and fair in all relationships. We have a deep understanding of our clients’ needs, so they trust us to make the best decisions.
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Client first
We work to earn the right to be our clients’ first choice. We value people who are passionate about putting clients first and are continuously improving our ability to help clients succeed.
We win as one. We believe winning together as individuals, teams, and an organisation requires a shared sense of purpose, built on open communication, mutual respect and personal accountability for results.
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Diversity and inclusion
We embrace diversity for innovation and growth. We cultivate an environment where people with diverse talents, backgrounds and approaches come together to create winning solutions for clients.
We take ownership for personal and collective growth. We have the people and resources to enable a high-performance work environment and we ensure results are appropriately recognised and rewarded. In return, we expect employees to grow and excel, and share responsibility in shaping their career.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to environmental, social and governance (ESG) factors with regards to our investment process, please refer to the ESG section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

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Latest insights


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Mark Dowding
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An analysis of the importance of nature to the global economy and initiatives such as the Taskforce on Nature-related Financial Disclosures.

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The case for going global

Now is the time to consider the additional value of diversification offered by investing in global bonds.

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Mexico: current opportunities in fixed income

Our views on the fixed income outlook for Mexico.

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Robots on the rise, politicians in decline

Emerging markets witnessed volatility this week, with election results throwing up surprises, while the UK General Election took an interesting turn.

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Mark Dowding
Jun 07, 2024

More on who we are