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Ideas happen here
Acting with conviction
As one of the largest banks in the world, RBC (Royal Bank of Canada) has a dominant position in its Canadian home market, and a growing reputation in other markets.
The European-based businesses of RBC – RBC BlueBay, RBC Capital Markets, and RBC Brewin Dolphin – are collectively characterised by our collegiate approach, both internally and in how we partner with our clients.
We always act with conviction – by delivering what we believe, being real and honest, having a vision, supporting our clients’ visions, and aiming to make life easier for our clients.
These attributes unite our businesses under a common purpose.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Our clients have access to both our investment teams and our intellectual capital, which empowers them to shape their investment decisions and ideas. We help them to do this by being agile enough to adapt, listening to what works and customising our offering accordingly, to achieve results that meet their specific needs.
Hear from our colleagues on how RBC BlueBay has helped turn clients’ sparks of ideas into reality.
My-Linh Ngo, Senior Director, Impact-Aligned Strategist, Responsible Investment and Tom Moulds, Managing Director & Senior Portfolio Manager, BlueBay Fixed Income, discuss developing a product that had a positive contribution to the real world while also delivering attractive risk-adjusted returns.
“It was great for us to work with [the client] on a potential solution and really hone the things they wanted. Some of the things were driven by us, and some driven by the client.”
Blair Reid, Managing Director & Senior Portfolio Manager, BlueBay Fixed Income tells how a collaborative approach with a client led to the creation of one of RBC BlueBay’s most well-known strategies.
“The development was very much a three-way partnership or collaboration between the investment team here at RBC BlueBay, our risk team, and also the client.”
Marc Stacey, Managing Director & Senior Portfolio Manager, BlueBay Fixed Income shares how we helped create a solution for the diverse and complex requirements of a long-term pension fund client.
“We launched back in July 2023. Since then, we've managed to reap the rewards of spreads tightening and yields falling. That has meant the client has gained close to 20% in gross returns.”