Ideas happen here

Acting with conviction

As one of the largest banks in the world, RBC (Royal Bank of Canada) has a dominant position in its Canadian home market, and a growing reputation in other markets.

The European-based businesses of RBC – RBC BlueBay, RBC Capital Markets, and RBC Brewin Dolphin – are collectively characterised by our collegiate approach, both internally and in how we partner with our clients.

We always act with conviction – by delivering what we believe, being real and honest, having a vision, supporting our clients’ visions, and aiming to make life easier for our clients. 

These attributes unite our businesses under a common purpose.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality. 


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Our clients have access to both our investment teams and our intellectual capital, which empowers them to shape their investment decisions and ideas. We help them to do this by being agile enough to adapt, listening to what works and customising our offering accordingly, to achieve results that meet their specific needs.

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