Purpose & vision

Delivering optimal outcomes for our clients underpins everything we do

At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.

Our purpose drives us to:
  • Put our clients’ interests first – clients are at the heart of everything we do
  • Foster a strong culture of transparency, collaboration and inclusivity
  • Offer extensive global capabilities and diversified breadth of investment solutions
  • Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus

Our vision is to be Europe’s leading active asset manager

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Consistently delivering outstanding performance
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Continuous improvement
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Remaining relevant to clients in all markets in which we operate
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Anticipating and embracing change with a growth mind-set

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

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Latest insights

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Pre-election nerves or is it a bout of the ‘cheese sweats'?

As we approach the US election, we look for opportunities to buy (or sell) extremes in price action, thinking that moves could subsequently reverse.

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Mark Dowding
Nov 01, 2024

Now is the time for investment grade credit

Opportunities and challenges abound in fixed income investment grade.

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Mike Reed
Oct 28, 2024

Making sense of elections' potential impact on investments

Elections generate headlines globally, but their relevance to investors is more nuanced. We discuss how what comes afterwards is of consequence.

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Graham Stock
Oct 25, 2024

Some lies with that??

It’s not just about US politics! Underlying economic developments are continuing to drive price action, with US growth exceptionalism a key theme.

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Mark Dowding
Oct 25, 2024

High supply creating attractive opportunities in ABS

As supply and demand has re-balanced, is now an attractive entry point for European auto loan ABS bonds?

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Securitized Credit team
Oct 22, 2024

More on who we are