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Purpose & vision
Delivering optimal outcomes for our clients underpins everything we do
At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.
Our purpose drives us to:
- Put our clients’ interests first – clients are at the heart of everything we do
- Foster a strong culture of transparency, collaboration and respect
- Offer extensive global capabilities and diversified breadth of investment solutions
- Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus
Our vision is to be Europe’s leading active asset manager
Consistently delivering outstanding performance
Continuous improvement
Remaining relevant to clients in all markets in which we operate
Anticipating and embracing change with a growth mind-set
Get in touch
Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.
Latest insights
Credit market dynamics to watch
The concentration of software assets in private credit markets is raising questions about investor positioning in the face of AI-driven disruption.
European bond markets: five musings from April
Neil Mehta, Portfolio Manager, provides small pieces that make up the big picture in European macro and fixed income markets.
Dollars and Sense podcast
In our ‘Dollars and Sense’ podcast episode, we discuss the flavours of the leveraged finance space, including high yield bonds and leveraged loans.
Iran faces down Trump
US-Iran peace talks advanced this week, whilst UK political turmoil intensified and global markets rallied, despite the ongoing economic shock.
As the Middle East stalemate drags on, so the economic pain will continue to build
This week Middle East tensions drove oil to $115, G7 central banks stayed on hold, and European credit spreads reflected complacency.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
