Purpose & vision

Delivering optimal outcomes for our clients underpins everything we do

At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.

Our purpose drives us to:
  • Put our clients’ interests first – clients are at the heart of everything we do
  • Foster a strong culture of transparency, collaboration and respect
  • Offer extensive global capabilities and diversified breadth of investment solutions
  • Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus

Our vision is to be Europe’s leading active asset manager

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Consistently delivering outstanding performance
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Continuous improvement
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Remaining relevant to clients in all markets in which we operate
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Anticipating and embracing change with a growth mind-set

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

Global Equity Investor Insight | September 2026

Jeremy Richardson explores strong AI-driven earnings growth, falling valuations, and the overlooked opportunity of AI benefits to non-tech companies.

Wild OATs Spread Autumn Discontent

French OAT stress intensifies, whilst the U.S. Treasury curve continued its recent bear steepening trend this week.

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Mark Dowding
Oct 09, 2026

Markets with Mike Webinar | October 2026

Mike Bell, Head of Market Strategy, discusses the US, UK and Europe macro outlook, inflation, labour markets and asset allocation amid AI risks.

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Mike Bell
Oct 08, 2026

Challenged arbitrage and barbells in CLOs

Matt Maggio of RBC BlueBay explains why a late-2026 M&A rebound could unlock fresh opportunity for CLOs, despite today's challenged arbitrage.

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Matt Maggio
Oct 08, 2026

Securitized credit: why now?

Six reasons why securitized credit can benefit investors in the current market environment.

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Sid Chhabra
Oct 07, 2026

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