About us

Our structure

RBC BlueBay Asset Management (“RBC BlueBay”) represents RBC Global Asset Management, the asset management division of Royal Bank of Canada (“RBC”) outside North America. RBC is among the world’s largest banks by market capitalisation. This gives us financial stability, security and scale, enabling us to invest in top quality proprietary research, advanced IT platforms and security, and ESG practices, which provides comfort to clients and supports our growth.

 

About RBC BlueBay

RBC BlueBay is an active investment manager partnering with clients to deliver optimal outcomes across fixed income, equities and alternatives. Our solutions-driven approach means we endeavour to empower our clients with the knowledge they need to help shape their investment decisions. We work and evolve with our clients, creating and customising investment products that meet their needs.

We operate with total transparency throughout the business, providing clients with direct access to our investment teams and fostering a culture that encourages opportunity, resulting in a thoughtful and inclusive organisation that puts people first and delivers for clients.

Responsible investment is embedded across our business. This means it is not just an investment focus but is also ingrained in our client service experience.

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“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."

Erich Gerth

Chief Executive Officer

Our locations

Our business has a global perspective, with local presence in our key markets. RBC BlueBay has investment teams in the UK, the US, and Hong Kong, and partners with clients across Europe, Asia and the Middle East through 10 regional offices.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

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Latest insights

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Citius – Altius – Fortius

While the world turns to the Paris Olympics, macro markets turn towards Tokyo, with another highly anticipated BoJ meeting next week.

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Mark Dowding
Jul 26, 2024

Emerging investment opportunities

We look at the recent election outcomes in India, Indonesia and Mexico, and the potential impact on these countries’ environmental agendas.

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Jana Harvey
Jul 25, 2024

Going where the value is

We look at the valuations of four emerging economies - India, Vietnam, Indonesia and South Africa – and discuss potential investment opportunities.

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Laurence Bensafi
Jul 25, 2024

Asian takeaways: Okonomiyaki observer

On our recent research trip to Tokyo, we noted a sense of optimism, and saw how companies are looking to adapt to Japan’s new corporate landscape.

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Maya Funaki
Jul 23, 2024

When volatility is a good thing

Geopolitical uncertainties means volatility is set to continue. We look at how active funds – such as our Absolute Return Bond fund – can benefit.

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Simon Chennell
Jul 22, 2024

More on who we are