About us

Our structure

RBC BlueBay Asset Management (“RBC BlueBay”) represents RBC Global Asset Management, the asset management division of Royal Bank of Canada (“RBC”) outside North America. RBC is among the world’s largest banks by market capitalisation. This gives us financial stability, security and scale, enabling us to invest in top quality proprietary research, advanced IT platforms and security, and ESG practices, which provides comfort to clients and supports our growth.


About RBC BlueBay

RBC BlueBay is an active investment manager partnering with clients to deliver optimal outcomes across fixed income, equities and alternatives. Our solutions-driven approach means we endeavour to empower our clients with the knowledge they need to help shape their investment decisions. We work and evolve with our clients, creating and customising investment products that meet their needs.

We operate with total transparency throughout the business, providing clients with direct access to our investment teams and fostering a culture that encourages opportunity, resulting in a thoughtful and inclusive organisation that puts people first and delivers for clients.

Responsible investment is embedded across our business. This means it is not just an investment focus but is also ingrained in our client service experience.


“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."

Erich Gerth

Chief Executive Officer

Our locations

Our business has a global perspective, with local presence in our key markets. RBC BlueBay has investment teams in the UK, the US, and Hong Kong, and partners with clients across Europe, Asia and the Middle East through 10 regional offices.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

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Latest insights


Emerging markets private credit: why now?

We discuss how the private credit EM universe offers a multitude of opportunities with superior credit and commercial metrics to developed markets.

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Mihai Florian
Jul 17, 2024

The rise of value-conscious consumerism

We believe value retail presents an ongoing global secular trend and shift in consumer habits, with discounters gaining momentum across EM.

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Guido Giammattei
Jul 15, 2024

Unlocking markets: looking beyond the financials

In this ‘Unlocking markets’ episode, we discuss recent equity market strength, governance reform in Japan and finding great, value-creating companies.

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Habib Subjally
Jul 15, 2024

Active management: advantages in high yield

In an uncertain world, we believe that active high yield managers with demonstrated skill should continue to deliver sustainable alpha for clients.

Nick Maini
Jul 12, 2024

Orange may be the colour of the moment, but at least England overcame the Dutch at the Euros!

France’s elections ended in a surprise, UK politics seem set for a calmer period, and interest is building ahead of the upcoming BoJ policy meeting.

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Mark Dowding
Jul 12, 2024

More on who we are