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Our history
A fixed income heritage
RBC BlueBay Asset Management (RBC BlueBay) represents the combined businesses of RBC Global Asset Management (RBC GAM) and BlueBay Asset Management, outside of North America.
Founded in 2001 as an active asset manager specialising in fixed income, BlueBay Asset Management was originally a credit specialist hedge fund, making it one of Europe’s first specialist credit asset managers.
The firm later expanded its long-short offering to include long only strategies, taking the view that the merging of the two investment styles enabled it to potentially generate outperformance in all market environments for clients.
Similarly, BlueBay built its investment team as a single investment platform, encouraging the sharing of ideas and resources. Ultimately, this helped the team to deliver better investment outcomes across six sub asset class specialisms: convertibles, investment grade debt, emerging market debt, leveraged finance, multi-asset credit, and securitised credit.
With strength in European, international, Asian, emerging market and global equities
A wholly owned subsidiary of Royal Bank of Canada Holdings (UK) Limited, RBC GAM UK, originally known as Royal Trust Global Investment Group, was founded in 1996. From its London office, the team managed and co-managed European and international equities, alongside colleagues based in Tokyo and Hong Kong.
In 2007, a new Chief Investment Officer was introduced, leading to a re-development of the investment philosophy and process, and the firm actively began to build out its infrastructure to accommodate new equity teams focused around three further equity specialisms: Asian, Emerging and Global equities.
A shared set of values
While both firms have separate histories, they share a similar set of values which brought them together in 2010, when RBC Global Asset Management acquired BlueBay Asset Management to expand its franchise in Europe and Asia.
While initially BlueBay Asset Management remained a wholly owned subsidiary of the firm, in 2020, both parties made a strategic decision to integrate the businesses to achieve closer operational alignment and leverage their collective strengths in equities, fixed income, resources and talents.
One RBC
When RBC Global Asset Management and BlueBay Asset Management came together as legal entities in 2023, so too did their flagship European home.
After a significant period in London’s Mayfair district, RBC BlueBay moved into 100 Bishopsgate, in London’s Liverpool Street, joining RBC Capital Markets and RBC Wealth Management.
With all the firms now operating under one roof, this move was the bricks & mortar representation of the firm’s strategy to encourage greater collaboration across teams and the wider RBC business.
Timeline
This transition to a single business entity was formally completed in early 2023, with the firm becoming RBC BlueBay and benefiting from the capabilities and growth of the respective businesses. This allowed it to better serve clients by providing them with wide-ranging propositions across geographies with operations and distribution in the UK, US, Japan, Switzerland, Luxembourg, Germany, Italy, Australia, Spain, and the Netherlands.
Get in touch
Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.