About us

Our structure

RBC BlueBay Asset Management (“RBC BlueBay”) represents RBC Global Asset Management, the asset management division of Royal Bank of Canada (“RBC”) outside North America. RBC is among the world’s largest banks by market capitalisation. This gives us financial stability, security and scale, enabling us to invest in top quality proprietary research, advanced IT platforms and security, and ESG practices, which provides comfort to clients and supports our growth.

 

About RBC BlueBay

RBC BlueBay is an active investment manager partnering with clients to deliver optimal outcomes across fixed income, equities and alternatives. Our solutions-driven approach means we endeavour to empower our clients with the knowledge they need to help shape their investment decisions. We work and evolve with our clients, creating and customising investment products that meet their needs.

We operate with total transparency throughout the business, providing clients with direct access to our investment teams and fostering a culture that encourages opportunity, resulting in a thoughtful and inclusive organisation that puts people first and delivers for clients.

Responsible investment is embedded across our business. This means it is not just an investment focus but is also ingrained in our client service experience.

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“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."

Erich Gerth

Chief Executive Officer

Our locations

Our business has a global perspective, with local presence in our key markets. RBC BlueBay has investment teams in the UK, the US, and Hong Kong, and partners with clients across Europe, Asia and the Middle East through 10 regional offices.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

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Latest insights

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The rise in European restructurings

With an ever-changing macro backdrop, we look at stress and defaults in the European mid-market corporate space and what this means for investors.

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Adam Phillips
May 29, 2025

Global equities: where we do stop on the tariff staircase?

A focus on company fundamentals, especially quality companies run by strong management teams, is the optimal way to navigate the current uncertainty.

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Jeremy Richardson
May 23, 2025

Distressed investing: the rise of Liability Management Exercises

We explain LMEs and the importance of a thoughtful and strategic investment approach to restructurings and distressed debt in the European mid-market.

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Adam Phillips
May 23, 2025

Big not beautiful

In the wake of negative newsflow surrounding Trump’s tariff agenda, it seems the administration is determined to generate some positive headlines.

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Mark Dowding
May 23, 2025

Unlocking the illiquidity premium in EMD

We discuss how – at a time of global uncertainty – EM private credit investors can benefit from enhanced yield and a compelling risk-reward balance.

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Mihai Florian
May 22, 2025

More on who we are