About us

Our structure

RBC BlueBay Asset Management (“RBC BlueBay”) represents RBC Global Asset Management, the asset management division of Royal Bank of Canada (“RBC”) outside North America. RBC is among the world’s largest banks by market capitalisation. This gives us financial stability, security and scale, enabling us to invest in top quality proprietary research, advanced IT platforms and security, and ESG practices, which provides comfort to clients and supports our growth.

 

About RBC BlueBay

RBC BlueBay is an active investment manager partnering with clients to deliver optimal outcomes across fixed income, equities and alternatives. Our solutions-driven approach means we endeavour to empower our clients with the knowledge they need to help shape their investment decisions. We work and evolve with our clients, creating and customising investment products that meet their needs.

We operate with total transparency throughout the business, providing clients with direct access to our investment teams and fostering a culture that encourages opportunity, resulting in a thoughtful and inclusive organisation that puts people first and delivers for clients.

Responsible investment is embedded across our business. This means it is not just an investment focus but is also ingrained in our client service experience.

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“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."

Erich Gerth

Chief Executive Officer

Our locations

Our business has a global perspective, with local presence in our key markets. RBC BlueBay has investment teams in the UK, the US, and Hong Kong, and partners with clients across Europe, Asia and the Middle East through 10 regional offices.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

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Latest insights

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The bridge to dollar weakness

We discuss why the current macro environment is creating an asymmetric opportunity to be short the dollar.

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Gautam Kalani
Sep 23, 2025

Unlocking markets: a turning point for EM equities

In our ‘Unlocking markets’ EM Equities podcast episode, we discuss two of our top-down themes: Future Infrastructure & Technological Transformation.

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Laurence Bensafi
Sep 23, 2025

Asian takeaways: Harajuku Crêpe

Japanese firms focusing on improving RoE is a multi-year investment theme. Firms are unlocking value and monetizing their strong IP with consumers.

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Maya Funaki
Sep 22, 2025

I know what you did last summer….added alpha in CLOs

We actively added high-quality European CLOs in the primary market this summer, leveraging the market dislocation to generate alpha.

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Securitized Credit team
Sep 22, 2025

The Fed and the Fall

A notable development at this week’s FOMC meeting was dissent from new member, Stephen Miran, who advocated for a more aggressive 50bps cut.

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Mark Dowding
Sep 19, 2025

More on who we are