Purpose & vision

Delivering optimal outcomes for our clients underpins everything we do

At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.

Our purpose drives us to:
  • Put our clients’ interests first – clients are at the heart of everything we do
  • Foster a strong culture of transparency, collaboration and inclusivity
  • Offer extensive global capabilities and diversified breadth of investment solutions
  • Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus

Our vision is to be Europe’s leading active asset manager

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Consistently delivering outstanding performance
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Continuous improvement
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Remaining relevant to clients in all markets in which we operate
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Anticipating and embracing change with a growth mind-set

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

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Latest insights

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The death of the dollar…and the rise of EM local

We make the case that emerging market local currencies and rates should benefit from the recent decline in the US dollar’s 15-year bull run.

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Gautam Kalani
May 09, 2025

Making Conclave Great Again

The week saw some optimism around the US/UK trade deal, while in Germany, Friedrich Merz had a stumbling start to his new role as Chancellor.

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Mark Dowding
May 09, 2025

Private credit opportunities in emerging markets

We discuss how a selective approach to high quality EM private debt investments can enhance returns, while reducing risk and dampening volatility.

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Mihai Florian
May 07, 2025

Navigating volatility in the wake of U.S. policy shocks

We discuss how the US administration is changing trade, defence, and other policies that have shaped the post-war era, and the impact on markets.

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Dan Chornous
May 06, 2025

Global Equity Investor insight | May 2025

Monthly update on the global equity market from Jeremy Richardson.

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Jeremy Richardson
May 02, 2025

More on who we are