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Purpose & vision
Delivering optimal outcomes for our clients underpins everything we do
At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.
Our purpose drives us to:
- Put our clients’ interests first – clients are at the heart of everything we do
- Foster a strong culture of transparency, collaboration and inclusivity
- Offer extensive global capabilities and diversified breadth of investment solutions
- Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus
Our vision is to be Europe’s leading active asset manager
Consistently delivering outstanding performance
Continuous improvement
Remaining relevant to clients in all markets in which we operate
Anticipating and embracing change with a growth mind-set
Get in touch
Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Latest insights
RBC EM Equity Strategy: strong absolute and relative returns over 15 years
With our EM Equity Strategy passing its 15-year milestone, we discuss the factors that have contributed to our track record of strong outperformance.
Over-Cooked?
Trump’s firing of Fed governor Lisa Cook was the big news of the week, while in France, Bayrou made a decision to call for a Vote of Confidence.
China: from copycat to innovation engine
We reflect on a trip to China and discuss how it is setting the pace globally in terms of electric vehicles, autonomous driving, drones, and robotics.
La Dolce Vita: lessons in purpose from Cucinelli
We discuss Brunello Cucinelli, an Italian luxury apparel business with a team who want to prove financially what they believe morally.
The New World Order
Investors are happy to catch their breath for a moment, following a very active few months since Trump returned to the White House.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
