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Purpose & vision
Delivering optimal outcomes for our clients underpins everything we do
At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.
Our purpose drives us to:
- Put our clients’ interests first – clients are at the heart of everything we do
- Foster a strong culture of transparency, collaboration and inclusivity
- Offer extensive global capabilities and diversified breadth of investment solutions
- Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus
Our vision is to be Europe’s leading active asset manager
Consistently delivering outstanding performance
Continuous improvement
Remaining relevant to clients in all markets in which we operate
Anticipating and embracing change with a growth mind-set
Get in touch
Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Latest insights
Asian takeaways: Harajuku Crêpe
Japanese firms focusing on improving RoE is a multi-year investment theme. Firms are unlocking value and monetizing their strong IP with consumers.
I know what you did last summer….added alpha in CLOs
We actively added high-quality European CLOs in the primary market this summer, leveraging the market dislocation to generate alpha.
The Fed and the Fall
A notable development at this week’s FOMC meeting was dissent from new member, Stephen Miran, who advocated for a more aggressive 50bps cut.
Active Investing – adding value in European government bonds
We discuss strong alpha generation in the European government bond market, and the outperformance of passive strategies and ETFs.
Malin on the bloc....and other global markets
Fiscal anchors, AUD appeal, and rate cuts in Canada: we look at three interesting developments in global government bond markets.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
