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About us
Our structure
RBC BlueBay Asset Management (“RBC BlueBay”) represents RBC Global Asset Management, the asset management division of Royal Bank of Canada (“RBC”) outside North America. RBC is among the world’s largest banks by market capitalisation. This gives us financial stability, security and scale, enabling us to invest in top quality proprietary research, advanced IT platforms and security, and ESG practices, which provides comfort to clients and supports our growth.
About RBC BlueBay
RBC BlueBay is an active investment manager partnering with clients to deliver optimal outcomes across fixed income, equities and alternatives. Our solutions-driven approach means we endeavour to empower our clients with the knowledge they need to help shape their investment decisions. We work and evolve with our clients, creating and customising investment products that meet their needs.
We operate with total transparency throughout the business, providing clients with direct access to our investment teams and fostering a culture that encourages opportunity, resulting in a thoughtful and inclusive organisation that puts people first and delivers for clients.
Responsible investment is embedded across our business. This means it is not just an investment focus but is also ingrained in our client service experience.
“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."
Erich Gerth
Chief Executive Officer
Our locations
Our business has a global perspective, with local presence in our key markets. RBC BlueBay has investment teams in the UK, the US, and Hong Kong, and partners with clients across Europe, Asia and the Middle East through 10 regional offices.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Latest insights
China – still the Yuan?
China is leading the way in global tech innovation, and quality companies are offering select opportunities to bottom-up investors.
Polina’s Perspective: can African nations go it alone?
With a number of African countries opting out of IMF monetary assistance programs, we look at whether EM debt can be managed in a different way.
Greenpeace
Trade tensions eased this week as President Trump dropped the European tariff threat and declared a ‘future deal’ on Greenland.
The SaaS conundrum – the death or rebirth of software?
It was once said that ‘software is eating the world’. Our Global Equity team discusses how AI is rewiring the story.
Global Equity Investor insight | January 2026
Jeremy Richardson looks into the big changes in the world of AI and concentrated market conditions.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
Purpose & vision
Our business is built on a culture of collaboration and consistently delivering excellence.
