Responsibility for our conduct

As part of our values, RBC BlueBay believes in respect and collaboration, which extends to how we conduct ourselves both internally and externally.

We demonstrate accountability for our actions through transparency, operating with strong governance and ensuring we operate under an ethical framework, with all our stakeholders.

Under our Corporate Responsibility framework, we have committed to formally reporting quarterly and annually on our progress against key performance indicators concerning our objectives.


Client relations

Our clients lie at the heart of our business and making lives easier for our clients extends across all aspects of our business.

From a dedicated client perspective, RBC BlueBay's Client Relationship Management team is made up of experienced Client Directors, each with regional expertise. Every client is allocated a dedicated Client Director who works towards forming a trusted partnership with them, alongside handling day-to-day enquiries, organising and attending client review meetings with the portfolio managers, providing regular portfolio reporting and thought leadership, as well as advising of any important developments at RBC BlueBay and within the market.

In addition, RBC BlueBay has a team of Institutional Portfolio Managers (IPMs) who are strategy-dedicated client-facing specialists, whose role includes providing insightful client portfolio report content, conducting client review meetings and participating in portfolio enhancement or product development initiatives.

Surveys are an important tool for engaging with our clients and identifying ways that we can enhance our client offering. As well as taking part in a number of externally co-ordinated surveys, we commission our own bespoke survey, which gives us detailed knowledge of how clients view our investment, relationship management and operational capabilities.


Regulatory compliance and responsible business conduct

RBC BlueBay’s Compliance Manual addresses regulatory requirements as well as arrangements designed to promote regulatory compliance. The Manual is updated annually. RBC BlueBay employees are required to acknowledge receipt and understanding of the Manual’s contents as well as commit to complying with its guidelines. In addition to RBC BlueBay’s Compliance Manual, RBC BlueBay employees are further required to acknowledge receipt and understanding of RBC’s code of conduct.

RBC BlueBay Compliance Manual includes RBC BlueBay’s internal code of conduct. RBC BlueBay’s code of ethics is also included in the Compliance Manual.

Four pillars

RBC BlueBay’s corporate responsibility framework is overseen by a Corporate Responsibility Committee and comprises four pillars: