Global equity

Our purpose is to make a positive difference to our clients through responsible long-term investment.

We take an ‘ownership’ mind-set to drive ESG integration and active engagement, constructing risk-aware portfolios which aim to deliver attractive risk-adjusted returns.

We understand that strong businesses vary by industry, and our portfolio managers have over 250 years’ cumulative experience across sectors. We believe that this makes us ideally positioned to identify companies with winning business models, which are responsibly managed and have compelling valuations.

By integrating ESG factors into our analysis, we understand the risks and opportunities facing companies and we continue to engage with management post investment, promoting principles of responsible business and effective stewardship.

We believe that over the long-term, investing in great companies at attractive valuations generates value for shareholders that significantly exceeds the return on the average company or the market.


We use industry analysis to identify great businesses within their competitive set before assessing them using our Competitive Dynamics framework. We assess all four pillars prior to valuation:

Winning business model:
Each business in the portfolio has a distinct, hard-to-replicate element that gives it a sustainable edge over its competitors.
End-market growth:
We believe that a company with a winning business model able to take market share will amplify the amount of value creation if it is exposed to growing end markets.
Market share opportunity:
We pay close attention to the industry structure and nature of competition and expect a company with a true edge over competitors to expand, or at least maintain, its market share.
Strong management and ESG practices:
ESG factors are non-traditional sources of risk and opportunity which form part of every fundamental assessment. We want to partner with responsible management teams who can both operate the business effectively on a day-to-day basis and position it strategically over the long-term.
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“By focusing on extra-financial, long-term drivers of sustainable returns, we can exploit what we believe is a persistent market inefficiency and capture alpha to deliver stock picking-led outperformance.”

Habib Subjally

Head of RBC Global Equities

Meet the global equity team