Purpose & vision

Delivering optimal outcomes for our clients underpins everything we do

At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.

Our purpose drives us to:
  • Put our clients’ interests first – clients are at the heart of everything we do
  • Foster a strong culture of transparency, collaboration and respect
  • Offer extensive global capabilities and diversified breadth of investment solutions
  • Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus

Our vision is to be Europe’s leading active asset manager

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Consistently delivering outstanding performance
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Continuous improvement
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Remaining relevant to clients in all markets in which we operate
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Anticipating and embracing change with a growth mind-set

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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EM local markets – the next safe haven?

The potential of a lower US dollar and the latest ‘China Shock 2.0’ are providing interesting opportunities for EM local currency fixed income.

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Zhenbo Hou
Oct 02, 2026

French society needs to embrace change, or its politicians won't…

Bond markets saw French spreads at crisis highs this week, whilst falling U.S. inflation and easing rate hike fears offered relief.

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Mark Dowding
Oct 02, 2026

Not flinching when others wince

Global yields jumped this week, while technicals appeared to dominate fundamentals in US Treasuries and European energy security concerns persisted.

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Mark Dowding
Sep 25, 2026

Inflation: Back to the 70s?

Analysis of whether today's inflation risks echo the 1970s, examining supply shocks, AI's disinflationary potential, and policy responses.

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Mike Bell
Sep 24, 2026

Asian Equity Responsible Investment Report 2026

In our Asian Equity RI 2026 Report, we explore Japan's AI-driven labour risks, Australia's social media ban, and China's battery dominance.

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