About us

The Royal Bank of Canada (RBC) is one of North America’s leading diversified financial services companies. 

RBC Global Asset Management is the asset management division of RBC, and RBC BlueBay Asset Management represents this brand outside of North America.

We partner with clients, bringing together their ideas with our own in order to design investment solutions that are attuned to markets and their desired outcomes. 

Solutions that harness our specialist knowledge of active fixed income, equities, and alternatives.

Our success as a company is defined by the long-term well-being of the people who we serve, the places in which we operate, and the planet that we will leave to future generations. We achieve this through our likeminded people and the collaborative culture we embrace

Ideas happen here.

“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."

Erich Gerth

Chief Executive Officer

Our locations

Our business has a global perspective, with local presence in our key markets. RBC BlueBay has investment teams in the UK, the US, Japan and Hong Kong, and partners with clients across Europe, Asia and the Middle East through 12 regional offices.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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EM local markets – the next safe haven?

The potential of a lower US dollar and the latest ‘China Shock 2.0’ are providing interesting opportunities for EM local currency fixed income.

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Zhenbo Hou
Oct 02, 2026

French society needs to embrace change, or its politicians won't…

Bond markets saw French spreads at crisis highs this week, whilst falling U.S. inflation and easing rate hike fears offered relief.

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Mark Dowding
Oct 02, 2026

Not flinching when others wince

Global yields jumped this week, while technicals appeared to dominate fundamentals in US Treasuries and European energy security concerns persisted.

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Mark Dowding
Sep 25, 2026

Inflation: Back to the 70s?

Analysis of whether today's inflation risks echo the 1970s, examining supply shocks, AI's disinflationary potential, and policy responses.

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Mike Bell
Sep 24, 2026

Asian Equity Responsible Investment Report 2026

In our Asian Equity RI 2026 Report, we explore Japan's AI-driven labour risks, Australia's social media ban, and China's battery dominance.

More on who we are