Responsibility for our conduct

At RBC BlueBay, we have a client-first philosophy that is supported by a people-first culture internally where access and transparency are key to all that we do.

We also demonstrate accountability for our actions through transparency, operating with strong governance and ensuring we operate under an ethical framework, with all our stakeholders.

Under our Corporate Responsibility framework, we have committed to formally reporting on our progress against key performance indicators concerning our objectives.


Client relations

At the heart of our client-first philosophy is a continuous endeavour to empower our clients with the knowledge to help shape their investment decisions. This is why we operate with total transparency, with a focus on providing greater access to our investment teams.

Our specialist client and investment teams work closely with clients to ensure they are supporting them and delivering on their objectives. They do this by giving them access to their time and their intellectual capital and through regular meetings with both themselves, senior advisers at RBC BlueBay and with external experts in their field.

This culture of transparency and openness extends throughout the business, underscoring a core belief that with all areas of the business working together collaboratively as equals, this ultimately contributes to far greater levels of both client and employee satisfaction.

We are also of a size that we can be responsive and nimble, and therefore deliver tailored solutions comparatively quickly. Our agility means that we also have the flexibility to customise solutions to meet a specific client need.

Our clients also have the opportunity to attend events where they have access to up-to-date knowledge and views and can debate topical subjects.


Regulatory compliance and responsible business conduct

RBC BlueBay maintains a comprehensive Compliance Policies Suite designed to address applicable regulatory requirements and firm-wide standards. This suite establishes the ethical framework and standards of conduct required of all RBC BlueBay UK employees, including the firm's Code of Ethics and Code of Conduct. The Compliance Policies Suite is reviewed for its adequacy and implementation effectiveness on a periodic basis in accordance with the firm's established review cycle and is accessible to all employees via an online portal. 

RBC BlueBay UK has developed a strong firm-wide culture of compliance to uphold the firm's fundamental commitment to ethical practices. Ethical behaviour, compliance with regulatory expectations, and adherence to the Compliance Policies Suite rest with every employee. The Compliance Policies Suite forms the foundation of an effective compliance framework, designed to identify, manage, and mitigate compliance risk in line with regulatory requirements and internal enterprise standards.

Four pillars

RBC BlueBay’s corporate responsibility framework is overseen by a Corporate Responsibility Committee and comprises four pillars: