Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our respectful, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to responsible investment factors with regards to our investment process, please refer to the responsible investment section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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Inflation pressures?

Global bond yields rose this week amid building inflation pressures, whilst UK political uncertainty sent gilt yields to 30-year highs.

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Mark Dowding
May 14, 2026

European banks are not the banks of 2008. Is it time to rethink AT1s?

Banks’ capital strength, profitability, and business model quality have improved in recent years, and we believe the sector deserves a fresh look.

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Marc Stacey
May 13, 2026

Credit market dynamics to watch

The concentration of software assets in private credit markets is raising questions about investor positioning in the face of AI-driven disruption.

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Tim Leary
May 13, 2026

European bond markets: five musings from April

Neil Mehta, Portfolio Manager, provides small pieces that make up the big picture in European macro and fixed income markets.

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Neil Mehta
May 11, 2026

Dollars and Sense podcast

In our ‘Dollars and Sense’ podcast episode, we discuss the flavours of the leveraged finance space, including high yield bonds and leveraged loans.

More on who we are