About us

The Royal Bank of Canada (RBC) is one of North America’s leading diversified financial services companies. 

RBC Global Asset Management is the asset management division of RBC, and RBC BlueBay Asset Management represents this brand outside of North America.

We partner with clients, bringing together their ideas with our own in order to design investment solutions that are attuned to markets and their desired outcomes. 

Solutions that harness our specialist knowledge of active fixed income, equities, and alternatives.

Our success as a company is defined by the long-term well-being of the people who we serve, the places in which we operate, and the planet that we will leave to future generations. We achieve this through our likeminded people and the collaborative culture we embrace

Ideas happen here.

“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."

Erich Gerth

Chief Executive Officer

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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What is securitized credit and how does it work?

A primer to help you understand what securitized credit is, how it works, the main categories and the credit opportunity set for European investors.

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Sid Chhabra
Sep 08, 2026

Why and how to invest in securitized credit?

A primer which explores why you should invest in securitized credit, the structural protections, ways to access it and risks to consider.

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Sid Chhabra
Sep 08, 2026

Generating alpha in the next AI deal wave

With capex in AI infrastructure showing no signs of slowing, we look at the importance of being highly selective when picking AI deal structures.

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Andrzej Skiba
Sep 04, 2026

Gas discomfort

Gas prices drove European yields higher this week, while Japan prepared for rate hikes and the UK faces mounting inflation and fiscal challenges.

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Mark Dowding
Sep 04, 2026

Physical AI – the rise of the machines

Our EM Equity team discusses humanoid robots, which are emerging as one of the most visible and potentially scalable applications of the AI trend.

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Richard Farrell
Sep 04, 2026

More on who we are