Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our respectful, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to responsible investment factors with regards to our investment process, please refer to the responsible investment section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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Searching for a Strait answer

Newsflow from Iran dominated the week, with investors perplexed by a backdrop of conflicting messages and signals.

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Mark Dowding
Mar 27, 2026

Global Equity Investor insight | March 2026

Geopolitical Shifts and AI Adoption: Jeremy Richardson looks into finding opportunity amid market change.

No easy off-ramp

With Iran potentially controlling the end of the conflict, we must guard against much deeper valuation corrections in markets.

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Mark Dowding
Mar 20, 2026

The advantages of investing in EM private credit

We look at why it might be time for investors to consider previously overlooked private credit opportunities in emerging markets.

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Mihai Florian
Mar 18, 2026

European Equity Responsible Investment Report 2026

As responsible investment continues to shape and impact the investment landscape, we discuss events and portfolio themes in 2025 and look ahead.

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Freddie Fuller
Mar 13, 2026

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