Location
Please select your investor type by clicking on a box:
We are unable to market if your country is not listed.
You may only access the public pages of our website.
Purpose & vision
Delivering optimal outcomes for our clients underpins everything we do
At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.
Our purpose drives us to:
- Put our clients’ interests first – clients are at the heart of everything we do
- Foster a strong culture of transparency, collaboration and inclusivity
- Offer extensive global capabilities and diversified breadth of investment solutions
- Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus
Our vision is to be Europe’s leading active asset manager
Consistently delivering outstanding performance
Continuous improvement
Remaining relevant to clients in all markets in which we operate
Anticipating and embracing change with a growth mind-set
Get in touch
Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Latest insights
Global Equity Investor insight | September 2025
The most recent earnings season and some of the issues that investors should be thinking about as we head towards the end of the year.
Blending markets: a global approach to high yield debt investing
US debt has dominated the HY market traditionally. However, the rise of European and EM HY debt is creating opportunities for enhanced returns.
The $7 trillion question – when will cash come off the sidelines?
We explain why the case for sitting in cash is weakening – and why even small shifts in allocation could have a big impact on spreads and returns.
Tax man cryin'. Rayner smilin'
What are the implications of any US Supreme Court ruling on US tariffs and the firing of Fed governor Lisa Cook?
Global Equities: what’s a share price worth?
Increasing market sophistication and technical-led mis-pricings mean more volatility, which in turn creates opportunities for active investors.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
