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About us
How we work with clients
RBC BlueBay Asset Management represents RBC Global Asset Management outside of North America.
We're an active asset manager across equities, fixed income and alternatives.
In a world where markets are more complex and fast-changing than ever, your outcomes depend on partners who continuously learn what works and have the conviction to pursue it. As such, we are committed to making a positive difference for you by optimising your outcomes through long-term active investment.
We test, learn, and adapt our approach – whether through disciplined conviction or navigating change – working with you to customise solutions when your needs demand it.
You will work with teams who stay curious about where markets are heading and what that means for your goals. Expect transparency, direct access, and the agility to adjust as your needs change.
Ideas happen here.
“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."
Erich Gerth
Chief Executive Officer
Our locations
Our business has a global perspective, with local presence in our key markets. RBC BlueBay has investment teams in the UK, the US, Japan and Hong Kong, and partners with clients across Europe, Asia and the Middle East through 12 regional offices.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.
Latest insights
Dollars and Sense podcast
In this episode of Dollars and Sense, we discuss increased geopolitical risk, the AI hyperscaler buildout, and European banking resilience.
Global Equity Investor insight | May 2026
AI optimism vs. economic headwinds: Jeremy Richardson looks into how concentration in AI stocks is testing active management's core principles.
Over the moon
This week U.S. stocks hit fresh highs amid a continued AI frenzy, but markets appear too sanguine on inflation risks.
The Philippines: the future is young
A research trip to the Philippines revealed a country facing headwinds and stock valuations at historic lows, but also a young, dynamic population.
Will Warsh end up more hawkish than Powell?
This week, U.S. inflation risks point to a more hawkish Fed, while the AI investment buildout continues to drive tech demand.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
Purpose & vision
Our business is built on a culture of collaboration and consistently delivering excellence.
