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Purpose & vision
Delivering optimal outcomes for our clients underpins everything we do
At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.
Our purpose drives us to:
- Put our clients’ interests first – clients are at the heart of everything we do
- Foster a strong culture of transparency, collaboration and inclusivity
- Offer extensive global capabilities and diversified breadth of investment solutions
- Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus
Get in touch
Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Latest insights
China – still the Yuan?
China is leading the way in global tech innovation, and quality companies are offering select opportunities to bottom-up investors.
Polina’s Perspective: can African nations go it alone?
With a number of African countries opting out of IMF monetary assistance programs, we look at whether EM debt can be managed in a different way.
Greenpeace
Trade tensions eased this week as President Trump dropped the European tariff threat and declared a ‘future deal’ on Greenland.
The SaaS conundrum – the death or rebirth of software?
It was once said that ‘software is eating the world’. Our Global Equity team discusses how AI is rewiring the story.
Global Equity Investor insight | January 2026
Jeremy Richardson looks into the big changes in the world of AI and concentrated market conditions.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
