Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our respectful, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to responsible investment factors with regards to our investment process, please refer to the responsible investment section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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One asset class, many strategies: a selection framework for private debt

The evolution of private debt and a framework for strategy selection.

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Chris Martin
Jun 15, 2026

China and Hong Kong: beneath the headlines

A China and Hong Kong research trip highlighted regional connectivity, experience-driven consumption trends, AI innovation, and post-pandemic revival.

Securitised credit: an alternative source of income

Our securitised credit team highlights the opportunities for investors looking to diversify away from traditional assets.

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Tom Mowl
Jun 15, 2026

Moving the goalposts?

President Trump raised hopes for an Iran deal again, whilst the ECB hiked rates despite weak Eurozone growth and mounting recession fears.

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Mark Dowding
Jun 12, 2026

Polina’s Perspective: The Sapeurs of Brazzaville - a tale of style and substance

Following a recent visit to the Republic of Congo, Polina Kurdyavko shares her thoughts.

More on who we are