Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our respectful, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to responsible investment factors with regards to our investment process, please refer to the responsible investment section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

Marcello 635 x 400.jpg

Latest insights

generating-alpha-in-the-next-ai-deal-wave.jpg

Generating alpha in the next AI deal wave

With capex in AI infrastructure showing no signs of slowing, we look at the importance of being highly selective when picking AI deal structures.

A Skiba 80 x 80.jpg
Andrzej Skiba
Sep 04, 2026

Gas discomfort

Gas prices drove European yields higher this week, while Japan prepared for rate hikes and the UK faces mounting inflation and fiscal challenges.

Mark Dowding 80 x 80.jpg
Mark Dowding
Sep 04, 2026

Physical AI – the rise of the machines

Our EM Equity team discusses humanoid robots, which are emerging as one of the most visible and potentially scalable applications of the AI trend.

Richard Farrell 80 x 80.jpg
Richard Farrell
Sep 04, 2026

Dollars and Sense podcast

In this episode of Dollars and Sense, we discuss how securitised credit can diversify portfolios and deliver resilient fixed income returns.

mike-reed-80-x-80.jpg
Mike Reed
Sep 03, 2026

Working 9 to 5

U.S. yield curves flattened this week while the Japanese Prime Minister’s approval ratings slumped and European gas prices continued rising.

Mark Dowding 80 x 80.jpg
Mark Dowding
Aug 28, 2026

More on who we are