Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our respectful, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to responsible investment factors with regards to our investment process, please refer to the responsible investment section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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Escalation after mid-terms?

The Fed kept rates on hold this week, whilst stalled U.S.-Iran peace talks and approaching mid-term elections increased geopolitical risk.

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Mark Dowding
Oct 30, 2026

Global Equity Investor Insight | October 2026

Jeremy Richardson explores a market "whodunit", three converging strands and the case for well-managed portfolio risk into 2027.

Markets with Mike | October 2026

Mike Bell examines rising UK inflation and a weaker-than-headlines labour market.

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Mike Bell
Oct 27, 2026

Has the sell-off in France gone too far?

French policy concerns pushed OAT spreads to their widest over bunds since 2011, while U.S. markets saw lower treasury yields on a flight to quality.

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Mark Dowding
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Scale, scope and strategy: the pillars behind China’s battery dominance

We discuss how China’s leading position in global battery markets is becoming a cornerstone of the global decarbonisation agenda.

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Siguo Chen
Oct 21, 2026

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