Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our respectful, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to responsible investment factors with regards to our investment process, please refer to the responsible investment section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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The Philippines: the future is young

A research trip to the Philippines revealed a country facing headwinds and stock valuations at historic lows, but also a young, dynamic population.

Will Warsh end up more hawkish than Powell?

This week, U.S. inflation risks point to a more hawkish Fed, while the AI investment buildout continues to drive tech demand.

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Mark Dowding
May 22, 2026

Markets with Mike: Stop being shocked by shocks

Political and economic shocks are becoming more frequent. Mike Bell, Head of Market Strategy explains why and the portfolio implications.

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Mike Bell
May 21, 2026

AI & software disruption: impact on credit markets

A recent repricing in fixed income could create a relative value opportunity within US HY bonds against other leveraged finance markets.

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Tim Leary
May 19, 2026

Inflation pressures?

Global bond yields rose this week amid building inflation pressures, whilst UK political uncertainty sent gilt yields to 30-year highs.

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Mark Dowding
May 15, 2026

More on who we are