Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our respectful, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to responsible investment factors with regards to our investment process, please refer to the responsible investment section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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In praise of unconstrained investing

Why an unconstrained investment approach is uniquely positioned to exploit the breadth, technical complexity and inherent inefficiency of EM Debt.

Thoughts from the EM Equity desk: AI index concentration

Our EM Equity team discuss AI-driven changes in EM indices, including Taiwan and South Korea's dominance, and opportunities beyond current leaders.

Why not party when you are rolling in money?

U.S. yields were little changed this week, whilst UK gilts underperformed on fiscal concerns and the yen’s valuation hit a 40-year low.

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Mark Dowding
Jul 03, 2026

Polina’s Perspective: Brazil 3-0 Scotland revisited – EM corporates deliver against all odds

Polina Kurdyavko, Head of BlueBay Emerging Markets, shares her thoughts following a recent EM corporate credit conference.

Private credit’s expanding opportunity set

Investors are expanding private credit beyond U.S. direct lending into European credit and EM debt, with portfolio fit and transparency remaining key.

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Chris Martin
Jul 01, 2026

More on who we are