About us

The Royal Bank of Canada (RBC) is one of North America’s leading diversified financial services companies. 

RBC Global Asset Management is the asset management division of RBC, and RBC BlueBay Asset Management represents this brand outside of North America.

We partner with clients, bringing together their ideas with our own in order to design investment solutions that are attuned to markets and their desired outcomes. 

Solutions that harness our specialist knowledge of active fixed income, equities, and alternatives.

Our success as a company is defined by the long-term well-being of the people who we serve, the places in which we operate, and the planet that we will leave to future generations. We achieve this through our likeminded people and the collaborative culture we embrace

Ideas happen here.

“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."

Erich Gerth

Chief Executive Officer

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

Markets with Mike | August 2026

After its phenomenal 15-year run, Mike Bell explores where the opportunities lie beyond the US.

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Mike Bell
Aug 18, 2026

Kept in the dark

U.S. inflation met expectations this week, whilst Fed independence concerns emerged and Middle East tensions pushed European energy prices higher.

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Mark Dowding
Aug 14, 2026

The high-grade credit opportunity from AI

AI is reshaping the corporate bond market at the long end of the curve and creating a potential buying opportunity for active managers.

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Neil Sun
Aug 12, 2026

Patriot Games

Iranian peace deal hopes lifted markets this week, whilst depleted U.S. Patriot missile stocks strengthened Tehran's negotiating position.

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Mark Dowding
Aug 07, 2026

Markets with Mike July 2026

Mike Bell explores how broader diversification across global equities, fixed income and absolute return strategies can help strengthen portfolios.

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Mike Bell
Aug 04, 2026

More on who we are