About us

The Royal Bank of Canada (RBC) is one of North America’s leading diversified financial services companies. 

RBC Global Asset Management is the asset management division of RBC, and RBC BlueBay Asset Management represents this brand outside of North America.

We partner with clients, bringing together their ideas with our own in order to design investment solutions that are attuned to markets and their desired outcomes. 

Solutions that harness our specialist knowledge of active fixed income, equities, and alternatives.

Our success as a company is defined by the long-term well-being of the people who we serve, the places in which we operate, and the planet that we will leave to future generations. We achieve this through our likeminded people and the collaborative culture we embrace

Ideas happen here.

“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."

Erich Gerth

Chief Executive Officer

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

Global Equity Investor insight | July 2026

AI’s golden moment: Jeremy Richardson looks into AI's market impact, potential economic broadening, and geopolitical risks.

Polina’s Perspective: Shooting for the moon - strategic rivalry in a fragile world

Polina Kurdyavko, Head of BlueBay Emerging Markets, shares her thoughts following recent visits to China and the Philippines.

Hot winds fan the flames

Bond yields rose this week on Middle East tensions and energy price spikes, while the Fed delayed tightening and European gas prices hit March highs.

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Mark Dowding
Jul 24, 2026

A Messi world

The ongoing Middle East conflict drove oil prices higher this week, as U.S. inflation surprised to the downside, and Japanese yields fell.

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Mark Dowding
Jul 17, 2026

In the Bin

Kevin Warsh's Fed testimony loomed this week, whilst Middle East tensions pushed yields higher and political drama unfolded across Europe.

Mark Dowding 80 x 80.jpg
Mark Dowding
Jul 10, 2026

More on who we are