About us

The Royal Bank of Canada (RBC) is one of North America’s leading diversified financial services companies. 

RBC Global Asset Management is the asset management division of RBC, and RBC BlueBay Asset Management represents this brand outside of North America.

We partner with clients, bringing together their ideas with our own in order to design investment solutions that are attuned to markets and their desired outcomes. 

Solutions that harness our specialist knowledge of active fixed income, equities, and alternatives.

Our success as a company is defined by the long-term well-being of the people who we serve, the places in which we operate, and the planet that we will leave to future generations. We achieve this through our likeminded people and the collaborative culture we embrace

Ideas happen here.

“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."

Erich Gerth

Chief Executive Officer

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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Trump hubris meets reality

Kevin Warsh's hawkish FOMC stance was confirmed this week, whilst Middle East tensions eased as oil prices fell on tentative peace efforts.

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Mark Dowding
Jun 19, 2026

One asset class, many strategies: a selection framework for private debt

The evolution of private debt and a framework for strategy selection.

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Chris Martin
Jun 15, 2026

China and Hong Kong: beneath the headlines

A China and Hong Kong research trip highlighted regional connectivity, experience-driven consumption trends, AI innovation, and post-pandemic revival.

Securitised credit: an alternative source of income

Our securitised credit team highlights the opportunities for investors looking to diversify away from traditional assets.

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Tom Mowl
Jun 15, 2026

Moving the goalposts?

President Trump raised hopes for an Iran deal again, whilst the ECB hiked rates despite weak Eurozone growth and mounting recession fears.

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Mark Dowding
Jun 12, 2026

More on who we are