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About us
How we work with clients
RBC BlueBay Asset Management represents RBC Global Asset Management outside of North America.
We're an active asset manager across equities, fixed income and alternatives.
In a world where markets are more complex and fast-changing than ever, your outcomes depend on partners who continuously learn what works and have the conviction to pursue it. As such, we are committed to making a positive difference for you by optimising your outcomes through long-term active investment.
We test, learn, and adapt our approach – whether through disciplined conviction or navigating change – working with you to customise solutions when your needs demand it.
You will work with teams who stay curious about where markets are heading and what that means for your goals. Expect transparency, direct access, and the agility to adjust as your needs change.
Ideas happen here.
“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."
Erich Gerth
Chief Executive Officer
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.
Latest insights
Sheltering in Place
US and Israeli attacks on Iran triggered surging oil and gas prices, government bond yield rises, and heightened geopolitical risk this week.
The index trap: why passive allocation is the most active risk you can take
With passive investing no longer a safe haven, investors’ mindsets should shift from being renters of the market to owners of great businesses.
Polina’s Perspective: Between Two Seas - Turkey's Orthodox Waters and Geopolitical Currents
We look at how Turkey is balancing its priorities, including monetary policy orthodoxy and its geopolitical & political agenda.
Global Equity Investor insight | February 2026
Jeremy Richardson looks at volatility within the market as AI moves from theoretical to real-world applications.
Is society being 'ghosted' by GDP?
Economic data has been constructive of late, but AI-driven 'Ghost GDP' means growth is failing to translate into consumer spending.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
Purpose & vision
Our business is built on a culture of collaboration and consistently delivering excellence.
