Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our respectful, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

Our values

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Integrity
We hold ourselves to the highest standards to maintain and build trust. That means being respectful, transparent and fair in all relationships. We have a deep understanding of our clients’ needs, so they trust us to make the best decisions.

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Client first
We work to earn the right to be our clients’ first choice. We value people who are passionate about putting clients first and are continuously improving our ability to help clients succeed.

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Collaboration
We win as one. We believe winning together as individuals, teams, and an organisation requires a shared sense of purpose, built on open communication, mutual respect and personal accountability for results.

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Diversity and inclusion
We embrace diversity for innovation and growth. We cultivate an environment where people with diverse talents, backgrounds and approaches come together to create winning solutions for clients.

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Accountability
We take ownership for personal and collective growth. We have the people and resources to enable a high-performance work environment and we ensure results are appropriately recognised and rewarded. In return, we expect employees to grow and excel, and share responsibility in shaping their career.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to responsible investment factors with regards to our investment process, please refer to the responsible investment section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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Markets become disconnected from the reality on the ground

US stocks at record highs despite closed Strait of Hormuz, whilst Europe and Asia face worsening supply crisis as final pre-conflict tankers arrive.

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Mark Dowding
Apr 24, 2026

Polina’s Perspective: When Washington Burns and Markets Stay Cool

Following a visit to Washington DC for the IMF meetings, Polina Kurdyavko shares her thoughts.

Introducing Mike Bell, RBC BlueBay’s new Head of Market Strategy

Mike will provide comprehensive analysis of the global economy and deliver actionable market insights across all investment asset classes.

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Mike Bell
Apr 20, 2026

Fighting may stop, but the economic fallout is just getting started

Markets rallied on easing Middle East tensions this week, but oil supply shocks are now feeding through to inflation and growth forecasts.

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Mark Dowding
Apr 17, 2026

Latin America’s next growth wave

Nearshoring, rising consumer demand, and low financial services penetration are creating long-term opportunities across Latin America.

More on who we are