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About us
How we work with clients
RBC BlueBay Asset Management represents RBC Global Asset Management outside of North America.
We're an active asset manager across equities, fixed income and alternatives.
In a world where markets are more complex and fast-changing than ever, your outcomes depend on partners who continuously learn what works and have the conviction to pursue it. As such, we are committed to making a positive difference for you by optimising your outcomes through long-term active investment.
We test, learn, and adapt our approach – whether through disciplined conviction or navigating change – working with you to customise solutions when your needs demand it.
You will work with teams who stay curious about where markets are heading and what that means for your goals. Expect transparency, direct access, and the agility to adjust as your needs change.
Ideas happen here.
“Clients are at the heart of our business. We actively seek to work in partnership with our clients to provide investment solutions that meet their requirements."
Erich Gerth
Chief Executive Officer
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.
Latest insights
Global Equity Investor insight | February 2026
Jeremy Richardson looks at volatility within the market as AI moves from theoretical to real-world applications.
Is society being 'ghosted' by GDP?
Economic data has been constructive of late, but AI-driven 'Ghost GDP' means growth is failing to translate into consumer spending.
Why duration matters in fixed income investing
Neil Mehta, Portfolio Manager for Investment Grade at RBC BlueBay, looks at the factors to consider when adding duration to fixed income portfolios.
Will AI pessimism dominate AI optimism, as we all become more fearful for our future?
AI fears continued this week, as debates intensified over job replacement risks and the potential for widespread economic disruption.
Inside a lab: a day in the life of a global equity investor
On a visit to a US diagnostics lab, we saw an impressive combination of scale, automation, and workplace culture.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
Purpose & vision
Our business is built on a culture of collaboration and consistently delivering excellence.
