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Purpose & vision
Delivering optimal outcomes for our clients underpins everything we do
At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.
Our purpose drives us to:
- Put our clients’ interests first – clients are at the heart of everything we do
- Foster a strong culture of transparency, collaboration and inclusivity
- Offer extensive global capabilities and diversified breadth of investment solutions
- Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus
Get in touch
Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Latest insights
Emerging market debt: many sides to the story
We highlight key themes in EMD this year, increasing geopolitical fragmentation, and investment opportunities in countries and sectors.
AI comes for software - who will be MoltBot's next target?
AI agents are now talking to each other and socialising online, speaking in a language that only they understand!
Dispelling the myths about emerging market debt
We dispel 3 EMD myths masking it’s the world's largest credit market, maintains investment grade ratings and exhibits stronger fundamentals than DM.
Ways to access emerging market debt
We introduce a framework to help investors consider the most suitable way to access emerging market debt.
Why invest in emerging market debt?
We outline how EMD provides diversification, a potential yield advantage to developed markets and a fertile hunting ground for active managers.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
