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About us
Our structure
RBC BlueBay Asset Management (“RBC BlueBay”) represents RBC Global Asset Management, the asset management division of Royal Bank of Canada (“RBC”) outside North America. RBC is among the world’s largest banks by market capitalisation. This gives us financial stability, security and scale, enabling us to invest in top quality proprietary research, advanced IT platforms and security, and ESG practices, which provides comfort to clients and supports our growth.
About RBC BlueBay
RBC BlueBay is an active investment manager partnering with clients to deliver optimal outcomes across fixed income, equities and alternatives. Our solutions-driven approach means we endeavour to empower our clients with the knowledge they need to help shape their investment decisions. We work and evolve with our clients, creating and customising investment products that meet their needs.
We operate with total transparency throughout the business, providing clients with direct access to our investment teams and fostering a culture that encourages opportunity, resulting in a thoughtful and inclusive organisation that puts people first and delivers for clients.
Responsible investment is embedded across our business. This means it is not just an investment focus but is also ingrained in our client service experience.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Latest insights
Greenpeace
Trade tensions eased this week as President Trump dropped the European tariff threat and declared a ‘future deal’ on Greenland.
The SaaS conundrum – the death or rebirth of software?
It was once said that ‘software is eating the world’. Our Global Equity team discusses how AI is rewiring the story.
Global Equity Investor insight | January 2026
Jeremy Richardson looks into the big changes in the world of AI and concentrated market conditions.
Friend or Foe – could this be the defining question for EM sovereigns in 2026?
We explore US policy uncertainty and potential flashpoints in EM this year. As always, skilled active management is key to investing in this space.
RBC Emerging Markets Equity Outlook for 2026
We share a summary of our Emerging Markets Equity Outlook for 2026.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
Purpose & vision
Our business is built on a culture of collaboration and consistently delivering excellence.
