Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our respectful, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to responsible investment factors with regards to our investment process, please refer to the responsible investment section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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EM local markets – the next safe haven?

The potential of a lower US dollar and the latest ‘China Shock 2.0’ are providing interesting opportunities for EM local currency fixed income.

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Zhenbo Hou
Oct 02, 2026

French society needs to embrace change, or its politicians won't…

Bond markets saw French spreads at crisis highs this week, whilst falling U.S. inflation and easing rate hike fears offered relief.

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Mark Dowding
Oct 02, 2026

Not flinching when others wince

Global yields jumped this week, while technicals appeared to dominate fundamentals in US Treasuries and European energy security concerns persisted.

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Mark Dowding
Sep 25, 2026

Inflation: Back to the 70s?

Analysis of whether today's inflation risks echo the 1970s, examining supply shocks, AI's disinflationary potential, and policy responses.

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Mike Bell
Sep 24, 2026

Asian Equity Responsible Investment Report 2026

In our Asian Equity RI 2026 Report, we explore Japan's AI-driven labour risks, Australia's social media ban, and China's battery dominance.

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