Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our inclusive, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to environmental, social and governance (ESG) factors with regards to our investment process, please refer to the ESG section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

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Latest insights

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Trump goes Green

Venezuela is in the news, while Trump’s threats over Greenland have created even more panic (and a sense of despair) in European capitals.

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Mark Dowding
Jan 09, 2026

A trip to the Middle East: reflections on private credit

Saudi Arabia and Dubai are developing rapidly, presenting new opportunities in private credit across secondary and primary markets.

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Illya Zyskind
Dec 15, 2025

European equity book reviews of the year

As the end of the year approaches, our European Equity team members revisit some of the books that caught their eye during 2025.

Santa's little helper

In our last weekly macro commentary of the year, we give our predictions for the year ahead and look at what came to pass in an eventful 2025.

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Mark Dowding
Dec 12, 2025

Dutch pension reform meets the hedge fund industry

Kaspar Hense, Senior PM for Investment Grade, discusses Dutch pension reform and hedge fund leverage.

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Kaspar Hense
Dec 10, 2025

More on who we are