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Purpose & vision
Delivering optimal outcomes for our clients underpins everything we do
At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.
Our purpose drives us to:
- Put our clients’ interests first – clients are at the heart of everything we do
- Foster a strong culture of transparency, collaboration and inclusivity
- Offer extensive global capabilities and diversified breadth of investment solutions
- Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus
Our vision is to be Europe’s leading active asset manager
Consistently delivering outstanding performance
Continuous improvement
Remaining relevant to clients in all markets in which we operate
Anticipating and embracing change with a growth mind-set
Get in touch
Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Latest insights
The New World Order
Investors are happy to catch their breath for a moment, following a very active few months since Trump returned to the White House.
Pricing Externalities in a Changing World
Establishing a cost to pollution is critical in tackling climate change. However, often the firms emitting carbon do not incur these costs.
Summertime optimism, before the start of a new season
Trump has shown how a dominant economy can effectively win a trade war versus lesser economies, even if the net result is detrimental to global GDP.
Swiss cheesed
The case for more material US rate cuts through 2026 rests more on a perceived dovish pivot in US monetary policy, under a new Fed Chair.
Global Equity Investor insight | August 2025
Q2 earnings, market resilience, muted reactions to positive news, and shifting regional trends.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
