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Purpose & vision
Delivering optimal outcomes for our clients underpins everything we do
At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.
Our purpose drives us to:
- Put our clients’ interests first – clients are at the heart of everything we do
- Foster a strong culture of transparency, collaboration and respect
- Offer extensive global capabilities and diversified breadth of investment solutions
- Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus
Our vision is to be Europe’s leading active asset manager
Consistently delivering outstanding performance
Continuous improvement
Remaining relevant to clients in all markets in which we operate
Anticipating and embracing change with a growth mind-set
Get in touch
Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.
Helping clients realise their goals
As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.
At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.
Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.
Latest insights
Will Warsh end up more hawkish than Powell?
This week, U.S. inflation risks point to a more hawkish Fed, while the AI investment buildout continues to drive tech demand.
Markets with Mike: Stop being shocked by shocks
Political and economic shocks are becoming more frequent. Mike Bell, Head of Market Strategy explains why and the portfolio implications.
AI & software disruption: impact on credit markets
A recent repricing in fixed income could create a relative value opportunity within US HY bonds against other leveraged finance markets.
Inflation pressures?
Global bond yields rose this week amid building inflation pressures, whilst UK political uncertainty sent gilt yields to 30-year highs.
European banks are not the banks of 2008. Is it time to rethink AT1s?
Banks’ capital strength, profitability, and business model quality have improved in recent years, and we believe the sector deserves a fresh look.
More on who we are
Investment expertise
We offer clients deep expertise in specialist fixed income and equities, with ESG factors integrated into applicable investment processes.
