Our culture

How we do business is as important as what we do

We believe our culture differentiates us and is a competitive advantage in the markets we compete in. By encouraging mutual respect and a continuous learning and growth mindset, we take advantage of the cognitive diversity of a globally sourced and highly skilled employee base, offering clients the widest perspectives.

We create opportunities for our people, empowering them to make impactful decisions with a no-blame culture and willingness to test and learn. Our values influence everything we do, and our respectful, collaborative and transparent culture allows us to adjust priorities quickly to meet changing client requirements.

For information about our day-to-day activities with regards to staff, the marketplace, community and the environment, please refer to our Corporate Responsibility section.

To find out about our approach to responsible investment factors with regards to our investment process, please refer to the responsible investment section.

Please refer to our Corporate Governance section for information on how we ensure responsible governance practices.

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Helping clients realise their goals

As an enabler of ideas, we help our clients realise their goals. From this philosophy, ‘ideas happen here’ was adopted. This concept demonstrates our client-focused model through our brand; and our ‘spark of an idea’ campaign illustrates our ability to improve our clients’ experiences through insights.

At RBC BlueBay, we believe the ‘spark of an idea’ shows how we can turn the start of a thought in our clients’ minds into reality.

Our investment ideas, generated by our distinctive culture enable us to meet client ambitions in true partnership. It is about achieving the right outcome for you.

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Latest insights

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Will AI pessimism dominate AI optimism, as we all become more fearful for our future?

AI fears continued this week, as debates intensified over job replacement risks and the potential for widespread economic disruption.

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Mark Dowding
Feb 20, 2026

Inside a lab: a day in the life of a global equity investor

On a visit to a US diagnostics lab, we saw an impressive combination of scale, automation, and workplace culture.

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Ben Yeoh
Feb 18, 2026

Why take an active approach to fixed income investing?

Mark Dowding, CIO of BlueBay fixed income, explains why the fixed income asset class is best invested in using an active rather than passive approach.

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Mark Dowding
Feb 18, 2026

A great week for Japan's LDP, an awful one for UK's Labour

Japanese PM Takaichi secured a landslide victory this week, while in the UK, PM Starmer is damaged from recent political events.

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Mark Dowding
Feb 13, 2026

Dollars and Sense podcast

In our ‘Dollars and Sense’ podcast episode, Polina Kurdyavko, Head of EMD, discusses markets, politics, and economic trends in the EM universe.

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